Marketing genius or misplaced ad?

I visited today to read up on news about Ohio Congressman Paul Gillmor’s death, and this news article appeared with a strategically placed banner ad to the right.  Is it sheer marketing genius or a sorely misplaced ad? 

One thought on “Marketing genius or misplaced ad?

  1. Anne says:

    When I worked in online advertising, we were careful about what ads appeared with which stories. The last thing you want to have happen is for your advertising customer to be next to a story that makes them look bad. That would mean no advertising dollars from them next month. 

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s