Dramas (soap operas)
Food and drink
"Hallyu" is not just a teen phenomenon. In fact, in many places such as Japan, older women are its biggest fans. It has been actively promoted by the Korean Government through organizations such as the Korean National Tourism Organization. Korean actors such as Bae Yong Jun, Choi Ji Woo, and Won Bin, singers such as BoA and Bi, and artists and designers such as Andre Kim have helped promote "Hallyu" worldwide.
1955: Modern tae kwondo is born
- 1980s: Discourses on Korean culture by Yi Gyu-tae and others
- 1988: Korea showcased during Summer Olympics
- 1997: Hong Kong’s STAR-TV broadcasts Korean drama "Star in My Heart"
- 2002: World Cup promotes Korean culture globally
- 2004: KNTO launches “Korean Wave 2004” campaign and interest in the Korean Wave skyrockets after "Winter Sonata" is broadcast in Japan
Benefits of "Hallyu"
"Hallyu" significantly benefits Korea and its economy, including:
Increasing awareness of Korean culture worldwide
Promoting a positive image of Korean culture
Providing a new Japanese mania with a Korean (foreign) flavor
Depicting Korea as a post-modern center of Confucianism
Improving relations between Koreans and other nations, particularly between Korea and JapanPromoting Korean tourism (2004 tourism increased by 47% over 2003)
Earning more currency from tourists who spend boatloads of money to relive their favorite "Hallyu" moneyGenerating increased revenue and exports for Korean companies
The Economic Effect of "Hallyu"
In addition to the benefits listed above, "Hallyu" contributed nearly .35% to 2004 Korean gross domestic product (GDP). "Winter Sonata" was by far the largest contributor. Revenues from "Winter Sonata" were more than $2.25 billion in 2004, representing one-quarter of one percent (.25%) of Korea’s 2004 GDP. In addition, the domestic Korean impact of the "Hallyu" was $866 million in 2004, or .10% of Korean GDP. Contrast the success of "Winter Sonata" to that of the "Lord of the Rings" trilogy, which brought in $2.91 billion at the box office. "Winter Sonata" grossed more than the #1 movie of all time, "Titanic," which brought in $1.84 billion. The single biggest film of all time when measured as dollar purchasing parity, "Gone With the Wind," grossed nearly $200 million in 1939. It signifcantly impacted the U.S. economy at a time when the country was emerging from the Great Depression and was not yet gearing up for World War II. "Gone With the Wind" contributed .02% to U.S. GDP in 1939, much less than the .25% contributed by "Winter Sonata." While .35% of GDP may not sound like much, it is amazing to think that a phenomenon that did not even have a name in 2003 contributed so much to Korea’s bottom line in 2004.
3 thoughts on “The Hallyu Effect”
Hello, I just came across your blog while browsing the Spaces area of MSN. I just read your article about the so-called "Korean wave". After living here in South Korea for four years (as a part of the US Army), I think it\’s time to effectively put an end to the "Korean wave". I\’m sick of all of the hype and hyperbole surrounding it as well as the South Korean government\’s attempt to exploit this so-called "craze".
Have you ever been to Incheon Airport? I\’m disgusted everytime I see photos of Lee Hyo Ri, Kwon Sang Woo, and Choi Ji Woo that I get sick. Or, every Hyundai, LG, Daewoo, or Samsung display that they shove in your face.
Are there some good films being produced here? Yes, there are. However, not every film produced here is a masterpiece. (Anyone notice the high number of anti-US and ant-Japan movies coming out of South Korea the past couple of years?)
All I can say for some "entertainers" here in South Korea (Bae Yong Chun, BoA, etc), enjoy it while it lasts. BoA might be popular, but she isn\’t Hikaru Utada by any means.
From what I have read, there is already a backlash occurring in Japan and Taiwan. For example, look at the famous Kenkanryu (Hate the Korean Wave) graphic novel that is very popular in Japan for instance.
Hi! I\’ve been dropping for awhile and it\’s like being in Korea myself. Thanks for sharing to your readers various things about the country. In Manila, TV soap that started to hit the viewers came from the hit "Marimar" of Puerto Rico. Then, we were hit by Koreanovelas (as locals refer to it) which is Hallyu as you\’ve mentioned. I think, the first Hallyu to hit TV here, "Lovers in Paris" became the biggest hit so far. After Lovers in Paris, many Koreanovelas were shown and is still showing. People are now interested in Korean things – food, clothing, actors and actresses. In a way, Hallyu also showed and taught local producers on why these Koreanovelas are such a hit among the Filipino people, that is because the pacing of the story is faster but still manages to bring suspense and anticipation to its viewers.
Congratulations for having a great blog. I\’m sure lots of readers learn a lot.