Dramas (soap operas)
Food and drink
"Hallyu" is not just a teen phenomenon. In fact, in many places such as Japan, older women are its biggest fans. It has been actively promoted by the Korean Government through organizations such as the Korean National Tourism Organization. Korean actors such as Bae Yong Jun, Choi Ji Woo, and Won Bin, singers such as BoA and Bi, and artists and designers such as Andre Kim have helped promote "Hallyu" worldwide.
1955: Modern tae kwondo is born
- 1980s: Discourses on Korean culture by Yi Gyu-tae and others
- 1988: Korea showcased during Summer Olympics
- 1997: Hong Kong’s STAR-TV broadcasts Korean drama "Star in My Heart"
- 2002: World Cup promotes Korean culture globally
- 2004: KNTO launches “Korean Wave 2004” campaign and interest in the Korean Wave skyrockets after "Winter Sonata" is broadcast in Japan
Benefits of "Hallyu"
"Hallyu" significantly benefits Korea and its economy, including:
Increasing awareness of Korean culture worldwide
Promoting a positive image of Korean culture
Providing a new Japanese mania with a Korean (foreign) flavor
Depicting Korea as a post-modern center of Confucianism
Improving relations between Koreans and other nations, particularly between Korea and JapanPromoting Korean tourism (2004 tourism increased by 47% over 2003)
Earning more currency from tourists who spend boatloads of money to relive their favorite "Hallyu" moneyGenerating increased revenue and exports for Korean companies
The Economic Effect of "Hallyu"
In addition to the benefits listed above, "Hallyu" contributed nearly .35% to 2004 Korean gross domestic product (GDP). "Winter Sonata" was by far the largest contributor. Revenues from "Winter Sonata" were more than $2.25 billion in 2004, representing one-quarter of one percent (.25%) of Korea’s 2004 GDP. In addition, the domestic Korean impact of the "Hallyu" was $866 million in 2004, or .10% of Korean GDP. Contrast the success of "Winter Sonata" to that of the "Lord of the Rings" trilogy, which brought in $2.91 billion at the box office. "Winter Sonata" grossed more than the #1 movie of all time, "Titanic," which brought in $1.84 billion. The single biggest film of all time when measured as dollar purchasing parity, "Gone With the Wind," grossed nearly $200 million in 1939. It signifcantly impacted the U.S. economy at a time when the country was emerging from the Great Depression and was not yet gearing up for World War II. "Gone With the Wind" contributed .02% to U.S. GDP in 1939, much less than the .25% contributed by "Winter Sonata." While .35% of GDP may not sound like much, it is amazing to think that a phenomenon that did not even have a name in 2003 contributed so much to Korea’s bottom line in 2004.
- La Paz, Bolivia
- Damascus, Syria
- San Salvador, El Salvador
- Asuncion, Paraguay
- Shenyang, China
- Athens, Greece
- Montevideo, Uruguay
- Quito, Ecuador
- Caracas, Venezuela
- Kuwait City, Kuwait
- Santo Domingo, Dominican Republic
- Santo Domingo, Dominican Republic
- Panama City, Panama
- Managua, Nicaragua
- Windhoek, Namibia
- San Jose, Costa Rica
- Belize City, Belize
- Sydney, Australia
- Hamilton, Bermuda
- Bogota, Colombia
This list is quite different from our initial draft bid list, because some of the most attractive assignments in places such as Beijing, Hong Kong, and London were already assigned to other individuals. Frankly speaking, we were only left with about 35 possible assignments to bid on based on the jobs available and our own preferences. I monitored the assignments list today and noted which places are most popular with bidders. Among the 20 bids I submitted today, 17 are competitive, and 14 are highly competitive. As expected, Sydney, Damascus, Athens, and Montevideo are wildly popular. (Note to Tortmaster: Dude, I am not going to Windhoek. I would be very lucky to be assigned there.) While I left them on my list, I deliberately ranked them lower, acknowledging the fact that I have virtually no chance of being assigned to these places. These assignments will be long gone before my bids are considered.
Only three of the 20 assignments are realistic options for me: Shenyang, Kuwait, and Managua. La Paz, San Salvador, and Asuncion are also possible but not likely, because they are much more attractive to bidders. I don’t mean to spoil the fun, but barring any unforeseen anomalies, we are likely headed to Shenyang, China in 2007. While not our first choice, we will make the most of the opportunity we are given. Shenyang is a place with a negative reputation and a reality that is apparently far better than perception. But we will need to buy some thick parkas for wintertime. We will know our final assignment in the next couple of weeks. In the meantime, the agony of trying to put together our bid list is over, and the antipathy of second-guessing the outcome lies ahead.
A decimal day has 10 hours, and a decimal hour has 100 minutes. Each decimal minute has 100 seconds. If we all used decimal time, our day would only be 10 hours long. Think of the implications! You might sleep three hours on average (2.4 x 3 = 7.2 standard hours on average) and work for four hours (2.4 x 4 = 9.6 standard hours). A standard four-hour work day (including lunchtime, of course) would translate into a 9.6 hour workday. A five-day work week would be 48 hours (9.6 hours/day x 5 days) per week. You would probably work more and sleep less.
So what? you might ask. It means that if we could redefine time to include more hours in a day–say 25, or better yet, 30–a day would not pass by so fast because there would be more time in a day. Right now, I would love to have 25 hours a day.